Approach
CRG data engineer team and data science team have designed a solution to build a promotion framework integrating ML Models on segmentation, cross sell/up sell & retention etc. with end-to-end automated workflow to have the most optimum promotional action.
Problem Statement
Company has a large number of distributors & retailers and wants to improve the effectiveness and efficiency of their promotional activities to get improved ROI.
High level framework:
High level process:
Business Benefits:
- Enhanced ROI
- Better Distributor Engagement
- Improved profitability
Briefly:
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