CRG data engineer team and data science team have designed a solution to build a promotion framework integrating ML Models on segmentation, cross sell/up sell & retention etc. with end-to-end automated workflow to have the most optimum promotional action.

Problem Statement

Company has a large number of distributors & retailers and wants to improve the effectiveness and efficiency of their promotional activities to get improved ROI.

High level framework:

High level process:

Business Benefits:

  • Enhanced ROI
  • Better Distributor Engagement
  • Improved profitability


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