Quick Summary

Indian company known for high end lifestyle products needed data-driven insights to optimize sales, stores, and product performance.

CRG Solutions partnered to create visually appealing dashboards that empower real-time, data-driven decisions on sales, inventory, pricing, and promotions.

About the Customer

A renowned conglomerate with diversified interests in various consumer goods segments, including watches, jewellery, eyewear, and accessories. The company’s commitment to excellence is evident through its premium products and strong market presence. The company sought to leverage data for strategic growth. Their focus lies on creativity, design, and customer satisfaction across their diverse product portfolio and global reach.

Problem Statement

The company’s data analysis relied on manual data obstructing efficient decision-making and operational optimization. Manual excel reports creates delays, limits marketing and strategic planning insights and impedes real-time operational adjustments.

It needed solutions to analyze:

  • Sales Performance: Identify trends, seasonal patterns, and customer behavior changes.
  • Stores Performance: Track individual stores/regions, optimize inventory & marketing strategies.
  • Product Performance: Analyze individual product performance, identify top sellers/under performers, optimize pricing, placement, and promotions.


CRG developed visually engaging Tableau dashboards for Watches & Wearables; Eyewear; Saree Brand etc. These dashboards provided comprehensive insights for data-driven decision-making.

Value-Driven Features

Business Benefits

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