Quick Summary

A leading plywood manufacturer and exporter of plywood and decorative products aimed to evaluate the achievement of sales targets and identify trends and patterns in primary and secondary sales.

CRG Solutions using data-driven insights, analyzed the sales data to determine the sales targets, and performance and created a secure dashboard using Tableau for effective data visualization.

About the Customer

The customer is a distinguished plywood manufacturer in India and is recognized consistently as the best plywood brand, demonstrating an unwavering commitment to quality and innovation, offering a diverse range of high-quality products at competitive prices, acknowledged as a top plywood manufacturer by homeowners, renowned for industry-leading innovation, setting the gold standard for structural integrity and aesthetic appeal, and epitomizing reliability and authenticity in plywood manufacturing.

Problem Statement

It was challenging for the plywood manufacturer to understand and evaluate Sales performance for their Decorative products. To assess sales achievement, identify trends, and compare performance across different geographical levels. There were gaps in getting accurate data to make informed decisions to improve sales performance, allocate resources, and effectively come up with sales strategies.


CRG Solutions implemented a data analytics approach to analyze the sales data of the company’s products. The data was extracted from the company’s database, cleaned, and transformed as necessary. Using Tableau, data visualizations such as charts, graphs, and dashboards were created to display the sales performance at the zone, region, and branch levels. Row-level security was implemented to ensure data privacy, allowing relevant users to access their specific data.

The analysis revealed that the plywood decorative products achieved their sales targets in the current period. However, there was a slight decrease compared to the previous period. Variations in sales performance were observed across different zones, regions, and branches. By identifying high and low-performing areas, the company can allocate resources strategically and fine-tune sales strategies to improve overall performance.

Business Benefits

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