Alteryx Marketing Function - CRG Solutions Pvt Ltd

Elevate your game in marketing analytics

MARKETING ANALYTICS STARTER KIT

Marketing is all about attracting, retaining, and building profitable relationships with your customers. But how do you know which customers to target, which campaigns to run, and which marketing programs to invest in? Jumpstart your marketing analytics with everything you need to perform Customer Acquisition Analysis, Customer Segmentation, Customer Sentiment Analysis, Lifetime Value Analysis, and Offer Responsiveness with Alteryx Marketing Starter Kits.

STARTER KIT FEATURES

CUSTOMER SEGMENTATION

See an example of how a company can elevate customer messaging through segmentation of their customer base—with customer demographic and psychographic data analysed to create unique customer segments for marketing.

CUSTOMER ACQUISTION

Learn how a company can augment channel-based marketing and product assortment by analysing channel-specific data from various internal sources.

CUSTOMER SENTIMENT

Instantly learn how Alteryx can be used to prepare survey data for sentiment analysis and how data prep tools are used to clean and reformat survey data for visualization in Tableau.

OFFER RESPONSIVENESS

Learn how A/B Testing tools can be used to experiment with different messaging for various customer segments. See how a store experimented with offer language on two different ad networks, comparing click-through rates by language and segment.