The Atlassian Marketplace gives enterprises thousands of ways to extend Jira, Confluence, and other Atlassian products. But as organizations scale, adding another app is no longer just a technology decision.
It becomes a security, compliance, privacy, reliability, and procurement decision.
An app may solve a business problem quickly, but enterprise teams also need to ask: Where is our data going? How is it protected? Is the vendor reliable? Does the application meet our compliance requirements? What happens if the app becomes business-critical?
This is where Atlassian Enterprise Certified (AEC) becomes important.
A New Enterprise Trust Signal
Atlassian Enterprise Certified is a new trust program for Marketplace apps that meet rigorous enterprise standards across security, reliability, privacy, accessibility, and responsible AI use. It provides an Atlassian-verified signal to help enterprises identify applications that are better aligned with critical business requirements.
For enterprise IT, security, legal, and procurement teams, this can make the app evaluation process more structured.
Instead of treating every Marketplace app as simply “another plugin,” organizations can look at verified trust indicators as part of their technology decision.
What Should Enterprises Look For?
Choosing an enterprise Marketplace app should go beyond features.
1. Security
Understand how the application accesses Atlassian data, what permissions it requires, and how vulnerabilities are managed. AEC includes requirements around vulnerability management, penetration testing, bug bounty participation, and least-privilege access.
2. Privacy and Compliance
Data residency, retention, deletion, certifications, and privacy policies can become critical when an app is deployed across multiple departments or regions.
AEC requirements include areas such as SOC 2 Type 2 or ISO 27001 certification, data residency support, documented data lifecycle practices, and a public trust center.
3. Reliability and Support
An app supporting a critical Jira or Confluence workflow cannot become an unexpected point of failure.
Enterprise certification also considers operational reliability, incident response, uptime visibility, and critical support response expectations.
4. Accessibility and Responsible AI
Enterprise technology decisions increasingly need to consider accessibility and responsible use of AI.
AEC includes accessibility requirements such as a publicly available VPAT and, where applicable, requirements around AI usage policies and data handling.
From App Selection to Enterprise Governance
The bigger shift is not simply the introduction of another Marketplace badge.
It is the move toward structured Marketplace governance.
Enterprises can establish an evaluation framework before approving an application:
Business need → Security review → Data assessment → Compliance check → Vendor evaluation → Approval → Ongoing monitoring
Atlassian also provides Marketplace trust information, Privacy & Security details, and administrative controls that can help organizations evaluate and govern installed apps.
This becomes especially important when organizations have dozens of Marketplace applications across multiple Jira and Confluence environments.
The CRG Solutions Perspective
At CRG Solutions, we believe Marketplace expansion should come with a clear governance strategy. The objective is not to restrict teams from using the tools they need. It is to help enterprises choose the right applications, understand their risks, establish appropriate controls, and scale their Atlassian environment with confidence