Reimagining Donor Engagement through Generative AI
At CRG Solutions, we recently delivered a transformative GenAI-powered conversational assistant for a leading social welfare organization. The goal was simple yet profound — to automate donor engagement, streamline ERP workflows, and make social impact operations more scalable and inclusive.
💡 Challenges We Addressed
- Fragmented donor communication across WhatsApp, Facebook, Instagram, and web channels
- Manual ERP entries causing inefficiencies and errors
- Limited visibility into donation analytics and campaign performance
- Absence of multilingual and automated workflows restricting outreach🤖 Our Solution
We built a multi-lingual conversational AI platform powered by Google Gemini, seamlessly integrated with the organization’s ERP systems. The solution unified donor engagement across digital touchpoints while automating transaction processing, acknowledgment receipts, and analytics.
⚙️ Key Highlights
✅ 90%+ FAQ automation through natural, contextual conversations
✅ Real-time ERP integration with automated 80G receipt generation
✅ 24×7 multilingual engagement (Hindi, English, and regional languages)
✅ Real-time dashboards for donor behavior and campaign insights
✅ Secure, cloud-native design with complete audit trail and compliance
💬 Impact
What earlier took 15–20 minutes of manual processing is now completed in under 2 minutes — with zero human intervention, complete traceability, and enhanced donor experience.
🌍 The Bigger Picture
This use case demonstrates how Generative AI can redefine digital inclusivity and transparency in the non-profit sector — freeing staff for mission-critical work while deepening trust with every interaction.
