ICICI Bank unified customer data from 70+ applications using IBM MDM to create a Golden Customer Record. The solution eliminated duplicates, enabled a single customer ID, improved up-sell/cross-sell, centralized consent management, and provided better risk and opportunity insights.
ICICI Bank one of largest private Bank in India
ICICI Bank has the vision to persist and deepen its customer knowledge with the goal to improve customer engagement and experience by having accurate customer data across all the channels. Current customer information was distributed across two applications one for Retail and other for Corporate, hence any customer interlinkages could not be inferred. There were considerable number of duplicate records leading to improper offers across channels. ICICI wanted to implement a comprehensive MDM that will serve as a Single Repository of Customer data and provide consistent data across all the channels.
Data from 70+ applications was integrated into IBM MDM, standardized, cleansed, and validated using DataStage ETL with probabilistic matching to eliminate duplicates. Golden customer records were created via Data Stewardship and shared with applications through REST APIs. Watson Knowledge Catalog ensured data lineage, while IBM RDM managed customer attributes and cross-mapping for consistent master data across systems.
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MDM AE (Advanced Edition) on OpenShift environment. IBM Cloud Pack Cartridge Information Server on OpenShift , IBM Watson Knowledge Catalog, IBM Consent Management, IBM Reference Data Management, APIGEE Middleware, Vertica, Oracle EXADATA, Oracle, SQL Server
