Sony Pictures Networks overcame data duplication and integration issues by implementing a scalable, service-oriented platform that centralized master data across key domains. This improved governance, enabled a unified customer view, and is projected to deliver $20M in business value over three years.
Sony Pictures Networks is one of the largest Entertainment company in India with over 10 Satellite TV channels in multiple languages. Sony has grown rapidly both organically and inorganically.
Sony has multiple media specific applications to manage the Customers, Titles, Episodes, Rights management and Broadcasting/Scheduling including SAP for Financial management. As a result master data is created and duplicated in multiple systems. This lead to Process issues, data, integration and reporting issues. Sony is also growing by acquisitions which further added to their data management challenges.
The solution involves creating a Platform that would deliver a Scalable and Distributable Integration Platform using Service Oriented Architecture whereby all applications can seamlessly exchange data/ information using homogeneous master data elements and reusable API’s. Within MDM, multiple master data domains such as Customer, Title, Episodes, Deals, General Ledger etc will be mastered.
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MDM CE (Collaborative Edition) on prem, Information Server, BPM and Integration Bus
