Cloud-Based MDM Transformation Enables Unified Customer View for DHFL

Quick Summary

DHFL improved data quality by migrating to a cloud-based MDM platform, enabling a unified customer view. This accelerated ERP/CRM migration, cut costs, boosted marketing effectiveness, and unlocked cross-sell opportunities—projected to save $8M over three years.

About the Customer

DHFL is the 3rd largest Mortgage lender in India.

Problem Statement

The client had embarked on a Data Migration journey moving from old Legacy systems to modern applications such as ERP and CRM for their Lending and Deposits business. The master and reference data is of very poor data quality. Migration of the data as is into the new applications would result in majority of the records being rejected. A pre-requisite to this migration is cleansing the master data and creating a single view of customer across the enterprise.

Solution

Data from on-prem was migrated to the MDM Cloud on SoftLayer environment, standardized, cleansed and loaded into the MDM hub. Dudupe matching algorithms were written to identify unique, duplicate and suspect records. Finally Unique Enterprise IDs were created for customers and then mapped to the transaction data based on which the data migration to ERP and CRM was completed.

Business Benefits

Technology

MDM AE (Advanced Edition) on IBM SoftLayer Cloud