E-Book
A Marketer’s Dilemma:
Why aren’t analysts analysing?
As a marketing analyst, you’re expected to unearth meaningful insight that drives results — like evaluating the effectiveness of promotions and campaigns, or improving customer segmentation and prospect targeting.
But spending 80% of your time prepping data from social media, marketing automation platforms, Salesforce.com, and more keeps you from achieving bigger goals. Instead, you’re struggling with spreadsheets, custom databases, and multiple other siloed sources.