Atlassian has announced an upcoming Cloud product price increase, effective October 15, 2025 (PT). Organizations using Atlassian Cloud solutions should be aware of these changes to plan budgets, renewals, and purchasing decisions effectively.
This blog provides a detailed overview of the announcement — covering what’s changing, why it’s happening, when it takes effect, and how businesses should prepare.
What Is Changing?
The price adjustments will affect a wide range of Atlassian’s Cloud products, including:
- Jira (Cloud)
- Confluence (Cloud)
- Jira Service Management (Cloud)
- Bitbucket (Cloud)
- Teamwork Collection (Cloud)
- Atlassian Government Cloud (FedRAMP)
- Atlassian Guard (Cloud)
The increase varies by product and subscription tier:
- Jira & Confluence:
- Standard: ⬆️ 5%
- Premium: ⬆️ 7.5%
- Enterprise: up to ⬆️ 10%
- Bitbucket (Standard & Premium): ⬆️ 10%
Why Is Atlassian Increasing Prices?
While Atlassian has not issued a detailed public explanation for this specific increase, price changes typically reflect:
- Ongoing investment in innovation and R&D across Atlassian’s Cloud ecosystem.
- Enhanced security, compliance, and governance features, including FedRAMP and Guard solutions.
- Scalability improvements to support growing global teams.
- Continuous product enhancements with AI-driven capabilities, workflow automation, and integrations.
For organizations, this translates to a stronger, more future-ready Cloud platform — though with a cost adjustment.
When Does the Change Take Effect?
- Price Increase Effective Date: October 15, 2025 (PT).
- Quote Extension Deadlines:
- New purchases/upgrades: Quotes created before the price change will remain valid until November 12, 2025 (PT).
- Renewals: Quotes remain valid until January 11, 2026 (PT).
How Can Organizations Prepare?
To minimize the impact of the upcoming price adjustments, Atlassian customers should:
- Review Open Quotes
- Any quotes generated before October 15, 2025 will still reflect current pricing.
- Ensure you review and finalize quotes before this date to lock in savings.
Plan Renewals Early
- Renewal quotes created before October 15, 2025 can be extended up to January 11, 2026.
- Early planning helps align budgeting cycles with Atlassian’s new pricing structure.
Consider Upgrades or Expansions Now
- If you anticipate team growth or higher feature requirements, upgrading before October 15 could result in significant cost savings.
Where Can You Find More Information?
For detailed breakdowns and official Atlassian communication, refer to the resource:
FY26 Cloud: Oct 2025 Cloud Annual Price Increase – Quick Reference Guide.
