Transforming Distribution and Sales Analysis for a Leading Indian Dairy Brand

CRG Solutions’ advanced analytics dashboard revolutionized the company’s sales and distribution management, optimizing strategies and enhancing performance in the FMCG industry. This data-driven tool positions the brand to maintain its leadership and drive future growth in both domestic and international markets.

A leading dairy brand in India that sells butter, milk, cheese, ice cream and the brand that helped India become one of the world’s greatest milk producers, which involved millions of farmers in its cooperatives required comprehensive analytics solutions that could handle complex data from multiple channels and geographies, providing a unified view of sales performance and distribution metrics.

The significant challenges faced by the organization was in managing their vast distribution network.

• Data Silos: Disparate systems for sales, distribution, and finance led to inconsistent and delayed reporting.
• Complex Distribution Network: Managing a multi-layered distribution network across a diverse geographical landscape was cumbersome and inefficient.
• Inadequate Market Insights: Limited visibility into market trends and consumer behaviour impacted strategic decision-making.

The challenges needed following steps”

• To develop an integrated analytics dashboard that consolidates sales, distribution, and financial data.
• To enable real-time tracking of sales performance across various regions and product lines.
• To facilitate detailed geographic analysis to optimize distribution networks and improve market penetration.

CRG Solutions developed a multi-dimensional dashboard system, comprising various components to address the needs:

• Sales and Funds Dashboard: Tracks financial transactions, sales figures, and provides a comparison against set targets. This dashboard highlights performance trends and identifies areas requiring attention.
• Distribution Dashboard: Focuses on the logistics of distribution, including details about warehouse performance, regional sales data, and new distribution channels.
• Geographic and Product Line Analysis: Includes detailed maps and charts that display sales distribution geographically and across different product lines, helping to identify market opportunities and optimize supply chain logistics.
• Performance Metrics: Integrates KPIs such as growth trends, depot performance, and individual product sales, enabling quick assessments and facilitating strategic adjustments.

The implementation of the new dashboard system yielded impressive results: