The impressive use of advanced data to streamline and manage the distribution network for a leading dairy brand in India

This prominent Indian dairy company, impacting rural livelihoods, leveraged CRG Solutions’ Tableau-based dashboards for enhanced distribution network management. The dashboards revealed sales statistics, product analytics, and regional patterns. Integrating data sources, creating customized dashboards, and training personnel improved decision-making, sales efficiency, distribution network performance, and market comprehension

This dairy brand has revolutionized the dairy industry and played a vital role in India’s White Revolution. It has empowered millions of farmers through cooperatives, giving them access to a broader market for their milk distribution. The organization has had and continues to have a huge impact on rural livelihoods.

As part of enhancing their distribution and sales, the company recognized the significance of analytics to streamline operations, improve decision-making, and better manage their extensive distribution network across the country.

To address the challenges posed by large-scale operations and the need for streamlined data analytics, the project demanded to track sales performance across different zones and products in real-time, analyze distribution channels and sales trends for optimized supply chain management, and enhance visibility of product performance and market penetration.

CRG Solutions has identified a few challenges for the company.

Data Consolidation: The extensive operations across various products and distribution channels have resulted in fragmented data repositories, making it challenging to consolidate and analyze data effectively.

Real-Time Data Processing: There is a pressing need for real-time data processing to promptly adapt to dynamic market demands and trends.

User Adoption: ensuring that the deployed analytics solution is user-friendly for stakeholders with varying levels of technical expertise, thus maximizing its utility across the organization.

CRG Solutions successfully executed an analytics solution centered around Tableau-based dashboards, focusing on the following key areas:

Sales and Distribution Dashboards: These dashboards provide insights into sales volume, value, and growth metrics across a variety of zones and products.

Product Performance Analysis: The solution provides in-depth analysis of each product’s sales, empowering targeted marketing strategies and facilitating prompt production adjustments.

Geographical Insights: We use geo-mapping to visualize sales distribution and performance across various regions, which aids in strategic decision-making.

How was this implemented by CRG Solutions? The implementation process encompassed:

• Data Integration: Consolidation of data from varied sources into a central data lake to ensure uniformity and accessibility across the organization.
• Dashboard Development: Creation of interactive and intuitive dashboards tailored to meet the specific needs of different user groups within the organization.
• The organization conducted comprehensive training sessions for its staff to enhance the utility of the new system and ensure its widespread adoption.